Peloton holiday ad sparks 'sexist' outcry: Will it hurt the company in the long run?

Peloton holiday ad sparks 'sexist' outcry: Will it hurt the company in the long run?



Home-fitness company Peloton faced heavy social media backlash for their holiday ad promoting its exercise bike. Commenters blasted the promotional video as 'sexist' and mocked its message. Marketing expert and founder of CMO Inc., Peter Horst, shares some insight on how Peloton can bounce back from such a public shaming and what the long term impact on the company might be.